Organization in the business environment goes far beyond the arrangement of work tools, or the documents in the drawer, if you thought that was the topic of this article. Organization, or to define it better, planning in the corporate environment is a determining factor in many cases, for success, or success in mentor time, as we will see below.
Adaptation
The corporate world is generally subject to constant and profound changes. They cause several changes in the physical and organizational structure of people, teams, activities, development of products and services, affecting relationships between people and, between them, with the organization. These changes are justified by the instability of the economy, changes in the form of communication, competitive positioning, market dynamics, new customer profile, acquisitions/mergers and a series of other factors that lead organizations to adjust, in order to remain competitive and credible in the market.
Due to lack of fit or often inadequacy, the change process becomes cyclical and stressful. Most of the time this happens simply because organizations have difficulty establishing clearly what they want and where they want to go. This creates an internal environment of insecurity, which becomes worse as more changes occur in short periods of time. Often, the necessary time is not waited for the change process to mature, be evaluated and the necessary adjustments made, initiating a new change process.
Diversity
Within the corporate environment, based on important concepts, interpersonal skills are fundamental to the success of the organization. Note that we are not talking about technical skills, but behavioral or more specifically those that govern good relationships between people within a corporate environment. We talk about teamwork, collaboration, promoting and enabling changes, innovating, mobilizing resources, among others.
Listed below are some of the problems encountered in organizations:
Lack of clarity in corporate objectives;
Lack or decrease in focus;
A lot of planning and little action and sometimes a lot of execution and no planning, therefore, a lack of balance;
Excessive bureaucracy;
Complex processes that could easily be simplified;
Excessive hierarchical levels hindering understanding, communication and execution of tasks;
Too many meetings with little or no decisions, or too long meetings for quick resolutions.
Problems with the team
The lack of organization in the corporate environment is a common problem in many companies, however, most of them are unable to find a way to change and align the situation. As previously mentioned, problems can also be related to the lack of commitment of the company's employees and the team's lack of focus. Currently, this is one of the major concerns of organizations and leaders, who are often unsure how to position themselves in situations such as lack of interest and lack of motivation among employees, a scenario that is very harmful to the company. However, employees may be losing focus for a variety of reasons, some of which are:
Lack of knowledge of the product or service
The first big mistake that companies make is inefficiently communicating with their employees information about the product or service that they must sell. Any good salesperson knows that, to make a sale, he needs to not only know how to talk about the product or service (highlighting its advantages over competitors), but also have enough knowledge to be able to overcome the feared objections, after all, customers are not equal, they do not all have the same behaviors, questions and knowledge.
Little involvement with the company’s mission
A factor that goes unnoticed and that, in many cases, inhibits a possible sale is the team's lack of involvement with the company's mission. It is worth saying that the mission is what gives meaning to business, which will give encouragement and interest. Therefore, if your employees don't know, or don't understand, why they work for you, they certainly won't convey that involvement to the customer. Remember that everyone in the company, from the director to the day laborer, must have the same behavior and objective when it comes to the company's mission.
Unprepared team
Some other factors, related to the training of sales and service teams, for example, are crucial to the company's success. If any of the situations below happen in your business, it is a sign that you have an unprepared team and, therefore, need to improve these processes:
- Delay in responding to customer queries;
- Poorly drafted emails or sloppy telephone contacts;
- Poor display of products (on the website or in the physical store);
- Lack of knowledge of the customer's real needs.
Lack of customer focus
Sometimes employees get carried away by ego and vanity and believe that super skills are needed to be a sales champion. In fact, the starting point should be customer focus. So, keep in mind what he really wants and needs. When your team is not trained to know how to extract information about the buyer's real needs, it will usually fail and this will be another reason for losing sales.
Unmotivated team
Lack of enthusiasm and motivation to work is also a negative factor. Know that the customer realizes that the seller is responding unwillingly, feels embarrassed and probably does not buy, or else makes use of their large network of friends on social media to defame the seller, or the company altogether. Therefore, keeping the team in tune and motivated is essential – whether through financial tricks or other aspects such as the quality of the work environment.
Lack of ability to manage customer relationships
We also lack the ability to manage customer relationships. It is worth mentioning that the company needs to have recorded all the data of its consumers, not just the usual ones (such as address and telephone number), but also information that helps the entrepreneur to identify new needs. For example, knowing what the customer likes and their lifestyle is very interesting. It is ignorant to think that only the entrepreneur has the responsibility to think about improvements. It is the employee's duty to prosper so that the company grows and evolves.
Pitfalls and distractions in the workplace
The problem may also be linked to too much dispersion in the work environment and not using time within the company. As we know, there are currently many traps that may be stealing employees' time, compromising productivity and contributing to a loss of focus at work. Twitter, Facebook, Instagram, other social networks and all the links on the internet can often seem more interesting and attractive than work and this can initially be a small problem, but over time, it evolves into something much more serious.
In a circumstance like this, the solution may lie in monitoring and managing employees in relation to their internet use. Developing people and knowing how to manage a team is a challenge, but at the same time it is essential for changes to have the desired effects and become sustainable in organizations. A good alternative is the structuring of an ethics manual for internet use , a valid measure against the abusive use of the resource in a corporate environment, however, it is necessary to check whether the guidelines formalized by the company are being effectively followed.
To finish
Remember, companies have different realities, just as sectors within the same organization can demand completely different needs, which is why it is extremely important to assess the needs of each sector/organization, to establish clear and consistent policies, regardless of the problem that currently interferes with the success of the organization.
Are you experiencing organizational problems in the corporate environment? Share your experience with us.
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