You, the owner, manager or IT person responsible for internet providers, must be laughing or, at the very least, finding the obviousness expressed in our title curious. But, don't worry, we know it's a waste of time to talk about useful SVAs for internet providers .
Anyone who really knows their business knows that a large part of what is left over (profit) and a large part or even all of the salaries of internet provider professionals depend on Value Added Services (VAS) .
After all, every SVA for ISP , by definition, is useful and advantageous . Our intention was simply to draw your attention and reinforce the importance of an SVA for an internet provider .
In other words, provider-useful SVAs are more than just advantageous. Above all, they are necessary and strategic! Without SVA for providers, the internet provider business model is not sustainable .
In any case, the proposal today is to talk about the importance of useful SVAs for internet providers and share some examples to contribute to ISP managers .
The importance of useful SVAs for ISPs
Before we see the types and examples of SVAs useful for providers, it is essential that business owners and ISP managers understand the real dimension and importance of value-added services for their business model .
That's why the Lumiun Blog has provided so much relevant content about the advantages and benefits of SVAs useful for ISPs .
Without a doubt, information and knowledge are essential to improve the management of ISPs. And, as a result, generate more profit, security and control of the internet provider business.
See some of the latest and most relevant content about useful SVAs for ISPs accessible on our blog:
- Brazilian startup launches new SVA for Internet Providers
- What is an SVA? (Value Added Service)
- Lumiun ISP is an SVA for Strategic Value Provider
- Why do providers look for SVAs?
- What are the benefits of having an SVA for ISP?
- How to choose a tax audit for SVA
Useful SVAs for providers: endless experiences indeed!
In principle, quantity does not necessarily mean quality. In any case, in the case of SVAs for ISPs, this maxim does not apply for two simple reasons:
- Firstly, because the quality of an SVA is directly linked to its usefulness. Also, because, conceptually, they are services that demonstrate their quality by adding value to the SCM (Multimedia Communication Service) and enabling the growth of the internet providers business model. So, in principle, they are all useful SVAs for ISPs and their subscribers .
- Secondly, because its quantity and variety are truly impressive . In this way, useful SVAs have two fundamental qualities/utilities in providing new experiences to subscribers and increasing revenue for internet providers .
More than just a play on words, in fact, useful SVAs for providers exist in large and varied quantities and provide differentiating experiences for providers and their customers.
So, in the case of an SVA for an internet provider, quantity does mean quality and, above all, usefulness!
The more useful SVAs, the better for ISPs
The advantages and benefits of an SVA for an internet provider explain the quantity and variety of value-added services available on the market for ISPs and their subscribers.
Certainly, it is not a new subject for anyone who has been following the articles we write on the Lumiun Blog . But it is always worth reinforcing the first and fundamental importance of useful SVAs for providers: the large tax reduction .
As a result of these tax savings, we have the great quality of useful SVAs: increasing the profitability of internet providers .
That simple:
The more useful SVAs, the less taxes and more profit.
Endless variety for subscribers
From the point of view of internet provider subscribers, useful VASs generate experiences that really make a difference in everyday life .
And it’s not just rhetoric or sales and marketing arguments. After all, a large and varied number of useful VASs have already been incorporated into the daily lives of people and families.
Just to illustrate the size and reach of the internet and useful VASs that are part of everyday life, just analyze today's indispensable companion and tool: our smartphones .
Telecommunications giants, telephone operators, today sell telecommunications services with 3G and/or 4G internet access. These are considered multimedia communication services (SCM) .
Everything else, calendar services, news and all the entertainment aspects, such as streaming music and movies, antivirus, the incredible number of games and “games” for cell phones... Anyway, all of these are SVAs.
The most curious thing about this example is that, for the vast majority of people, the usefulness of a cell phone is not being able to talk , in real time, with other people.
In fact, it is much more used as a support tool to organize, communicate and relax . But, asynchronously, through messaging applications, streaming music, videos and films or playing games, for example.
Expansion of the internet provider market
First of all, it is worth highlighting an important fact about the broadband market in Brazil: small and medium-sized internet providers are responsible for the majority of broadband accesses in Brazil .
The market that was neglected by the telecommunications giants (Claro, Vivo, Oi, Tim) became a great opportunity. Which was heightened by the pandemic. After all, in 2020 and 2021, the need for and consumption of broadband increased exponentially .
At the moment when local and regional internet providers “took on the task” of bringing quality broadband to rural areas or areas far from large centers and capitals, they also gained a pleasure and a pain.
The pleasure was gaining large shares of the broadband consumer market. The pain, without a doubt, is the heavy investments in infrastructure and the high tax burden on SCM (Multimedia Communication Services), which distribute and deliver broadband internet to subscribers.
Useful SVAs for providers and subscribers
In this sense and context, for the business model of internet providers becomes even more evident
As they contribute to supporting investments , optimizing tax management , increasing the service portfolio , gaining customer loyalty and, consequently, generating greater profitability .
certainly useful SVAs for any and all needs of ISP subscribers.
From some that are more relevant and very useful, such as Lumiun ISP , to useful trending SVAs, with the potential to revolutionize users' daily lives and routines, such as Wi-Fi 6 .
Comparative studies with current technology (Wi-Fi 5) indicate that Wi-Fi 6 will allow a data transmission rate almost 40% faster and file transfer capacity up to four times greater .
With 5G imminent in Brazil, useful SVAs like Wi-Fi 6, for example, will offer significant improvements to the broadband consumer experience and generate more revenue for internet providers .
Useful SVAs: diversity and possibilities
Anyway, practically, there are infinite possibilities of useful SVAs for internet providers. The diversity is also great. Which certainly represents a good opportunity for growth.
However, it also demands a certain degree of attention, on the part of business owners, managers and IT professionals at providers, to identify the most useful VASs that are most relevant to their audience .
Lumiun ISP is a good example of relevance, usefulness and ease. definitely one of the useful SVAs for internet providers . It is an SVA solution for ISP that offers competitive advantages , differentiators for providers and great benefits for subscribers .
After all, it is a technology that provides security and control over internet access for families.
Anyone who has school-age children, for example, knows the real benefit of protecting children and teenagers from accessing malicious or inappropriate content , for example.
Examples and types of SVAs useful for providers
Of course, there are many other areas and segments with potential to develop and offer SVA solutions for providers. However, in addition to control and security over internet access , subscribers' main demands are for useful VASs in these segments.
However, it is likely that not all options available on the market are truly useful or suitable.
Therefore, it is so necessary to pay close attention to ISP management for useful and truly advantageous VASs.
Among the many possible types and examples of useful SVAs for providers, we will highlight three examples from different niches: educational , entertainment and leisure , and streaming for providers .
Streaming SVA
Among the most sought after and used, streaming services are possibilities for useful VASs that will certainly be used by subscribers. When made available, they provide quick access content, without having to download it to a computer or cell phone, and which can be accessed by subscribers at any time.
See some examples of SVAs in this segment:
- HBO Max – HBO original films and series completely online.
- Noggin – Video streaming aimed at children.
- Paramount+ – Original and exclusive series and films from Paramount.
- Deezer – Music, podcasts, audiobooks and much more in this audio streaming.
educational SVA
The Qualifica SVA is a multiplatform of online courses that promises unique learning experiences. In addition, the already known advantages of SVAs are useful for internet providers.
See some of Qualifica’s features:
- Interactive application
- Thousands of classes
- Articles and Quizzes
- Student card
- Dynamic classes
- Advantages Club
- Digital certificates
- Multiplataform
An education service can become a competitive differentiator for your internet provider.
Security and parental control SVA
Without a doubt, the DNS filter in SVA format for the Lumiun ISP provides more security and control over the subscriber's internet and increases the providers' profitability.
The system filters DNS requests and determines whether access will be allowed or blocked, respecting the access rules determined by the subscriber.
The panel is completely Whitelabel, extremely intuitive, has timetable access control, ad blocking and many other features.
You can create ticket increase strategies by offering plans with different filters. This feature allows the provider to create a strategy to increase tickets per subscriber. See an example:
- Basic Plan : standard plan with basic protection for all devices on your internet.
- Total Control Plan : complete plan that includes all filters to increase the security and control of your internet.
Therefore, the subscriber needs to migrate from one plan to another to take advantage of all the filters, allowing for an increase in tickets.
Furthermore, Lumiun ISP has several strategic differences and competitive advantages:
- Tax optimization.
- Increased profitability.
- Innovation and competitive advantage.
- Portfolio diversification.
- Reduction of harmful traffic.
- Less demand for support.
Talk to a consultant and request a demonstration.
Wi-Fi Management SVA
Targeting a corporate audience, Easy Auth transforms companies' Wi-Fi network into a complete tool for marketing and sales. While connecting, customers view and interact with the company's advertisements.
Here are some benefits of offering a hotspot system:
- Your subscriber offers free, quality, password-free Wi-Fi to customers
- The connection is released through registration that can be done through Social Networks or forms
- While connecting, your subscriber's customers view and interact with the business's advertisements and advertisements.
- Your subscriber now has contact information and behavior of your audience to design much more efficient Marketing and Sales strategies
In addition to the advantages, see some features of the service:
- Personalized Ads
- Scheduled campaigns
- Satisfaction survey
- Interactive advertising
- 100% customized layout
- Lead segmentation
- Integration with ERP systems
- Data analysis
Sports content VAS
TNT Sports Stadium is a sports content service focused on football. The passion, enthusiasm and power of football can bring great benefits to your relationship with your subscriber.
In addition to broadcasting games from various championships, this VAS has some benefits for the subscriber:
- Various sports debate programs
- Exclusive talk shows
- Best moments and articles from the sporting world
- Live games and exclusive recordings
VAS Hubs
Some organizations have realized the importance of value-added services (VAS) for ISP providers and have made service hubs of this type available, creating a range of possibilities.
See below some examples of VAS Hubs with different characteristics but with the same objective, adding value to the internet service offered by providers.
Playhub
Playhub - demand content integrator, specialized in offering regional internet providers a series of channels, programs and events known around the world so that they can enrich the packages they sell to their customers.
Campsoft
Campsoft is a digital services hub for internet providers. With the purpose of contributing to competitiveness through useful SVAs, it promises to provide easy and simple integration. And, at the same time, enable ISPs to create value for their users.
Obviously, not all scenarios are the same, and the local culture of each provider and its subscribers can change across the entire length of Brazil. Here we list the main and most used SVAs available on the market, and of course, the most useful ones for subscribers.
Stay tuned for upcoming content about useful SVAs for internet providers on the Lumiun Blog .
- The importance of tax planning for providers (ISP)
- Marketing tips for internet providers
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