Digital transformation has brought with it countless transformations and changes within the technology sector. Thanks to new technology solutions, the IT sector gains a prominent role within companies, making the proactive action of MSPs in small and medium-sized companies essential.
Considering that most organizations depend on technological resources and digital solutions to keep their activities up to date, investing in the IT sector is essential. For this reason, more and more companies are looking for partners in the technology sector capable of providing efficiency and proactivity in the development of solutions and IT management.
For many years, the work pattern within technology companies was adopted reactively, that is, solutions were only implemented when effectively necessary . The market change also caused these companies to change their way of thinking, looking for more proactive strategies in order to avoid problems and guarantee the continuity of the company's services and resources.
Therefore, throughout this article, we will talk about the importance of IT service providers and how their preventive stance, based on continuous monitoring of resources, mitigates threats before they even appear. Making MSPs become strategic partners for small and medium-sized companies, ensuring the security and continuity of operations, keeping them competitive in a constantly evolving market, as we will see below.
What are MSPS?
In a loose translation, IT Service Providers are companies that provide managed IT services, providing technological solutions for risk prevention, increasing MSP productivity and organization efficiency. With the growing need for a more complete and efficient IT sector, MSPs have gained a lot of prominence in recent years.
These companies offer outsourcing of the management of various IT resources, allowing your organization to focus its resources and workforce on more important or essential tasks. This way, it is possible to establish a complete strategy for the growth and development of the organization.
Traditionally, the IT sector tends to adopt the break-fix model, that is, adopting solutions and strategies only when they are truly necessary. In the case of MSPs, preventive action is focused on preventing damage through continuous monitoring of resources and tools.
Through this proactive action by MSPs, IT service providers are able to prevent problems before they even happen. Threats are identified, avoided or mitigated according to the company's needs.
IT outsourcing for SMEs: the growth in the provision of technology services today
It's no news that in the last decade cyber threats have grown exponentially. This led to the development of several resources aimed at protection, delivering complete and efficient tools to consumers.
The emergence of the General Data Protection Law was also a true milestone in our country's cybersecurity, bringing paradigms to be followed in order to keep information protected. For this reason, there is great concern about the protection of data and digital tools that are used by organizations.
According to a report , the IT outsourcing market size is expected to see a growth spurt from US$585.57 billion in 2023 to US$701.88 billion by 2028. Data like this demonstrates how providers of IT services present immense potential within the current market .
With increasingly efficient cyber threats, cybercriminals have been causing countless problems for companies, from data leaks , information hijacking ( ransomware ) and even the interruption of activities. Considering these factors, the provision of technology services has gained great prominence today.
See how information leaks have been harming thousands of people in Brazil:
MSP and benefits for small and medium businesses
As we said previously, IT Service Providers are able to provide high-quality digital resources and tools for companies that want to remain active and competitive in the market.
In addition to providing cutting-edge technological services, MSPs also guarantee several advantages:
Expertise
In such a competitive market, having technological expertise is essential to guarantee the best resources and results. We know that small and medium-sized companies do not always have the resources to hire and maintain a quality technology team , which can negatively impact their results.
By hiring an IT Service Provider, your company will be able to count on a cutting-edge team with all the knowledge necessary to efficiently manage the IT sector. In addition, it will also provide cutting-edge technology to ensure that your organization can stand out in the market and maintain its activities efficiently.
Flexibility Expertise
Every day new technologies emerge designed to provide more efficiency and productivity for companies. Keeping up with these technological advances can be a real challenge, both technically and financially.
Outsourcing IT services allows your company to adjust its needs and expand the resources and services offered according to demand, without excessive additional costs and with practicality. This flexibility allows adjustments in the IT sector with much more practicality and agility.
Efficiency
Once all technological demands are monitored and resolved by the MSP, your team will be able to focus on the tasks most relevant to the organization . This way, your company will be able to maintain its focus on Core Business, without worrying about technical problems or management aspects of technology resources.
This means that your team will be dedicated to tasks related to your activity while all IT resources are monitored by a specialized company . Thanks to this, it is possible to guarantee more efficiency and productivity in the organization's day-to-day operations.
Economy
Implementing a complete quality IT sector within your company can be expensive and complex. From purchasing modern equipment to hiring specialized professionals, this implementation represents a large expense for your company.
Outsourcing services allows you to use complete and efficient resources , with updated tools and support from a team specialized in the sector. Your company only pays for what is actually used, without worrying about the evolution of these resources.
Security
Strengthened by the General Data Protection Law, concerns about security are extremely relevant today. IT Service Providers can offer security resources and tools to provide continuous and efficient monitoring within your company.
MSPs have an incident recovery plan, monitoring, backup management and qualified support to serve your company whenever necessary.
What are the differences between reactive and proactive IT management?
As we said earlier, traditionally IT management is implemented reactively. This means that technology professionals adopted solutions as problems appeared without worrying about preventing incidences.
The problem with this strategy is that the company's productivity is seriously harmed, mainly because the problem, until resolved, causes the unavailability of resources . Although most of these problems may not be directly related to the IT sector, all support from this sector ends up focused on solving problems.
In the proactive modality, the main focus is to ensure constant monitoring to prevent problems before they happen . It is only possible through anticipation and monitoring, resource automation and immediate response to incidents.
The proactive action of MSPs allows customers to have greater peace of mind regarding vulnerabilities and failures that could cause problems .
If incidents happen, the team is prepared to deal with it in the best possible way, minimizing downtime and ensuring the continuity of your service.
How can MSPs improve service in small and medium businesses?
providers have become a complete and efficient alternative for companies in different sectors. And, with an expected growth of 7.37% per year, everything indicates that the technology services sector will reach 1.7 trillion dollars by 2028 ( data from the market intelligence website Statista ), serving thousands of companies seeking optimize your processes and ensure even greater security.
For many years, cyber attacks were aimed at larger companies, focused on obtaining substantial profits and causing immeasurable losses for these organizations . Over the years, cyber attacks have also started to affect small and medium-sized companies, making these businesses need protection resources to avoid these incidents.
From aggressive malware to data leaks, smaller companies have also started to suffer from cyber attacks. To meet this demand, specific protection tools were developed to facilitate management and help these companies stay away from cyber problems.
It is very important to have an MSP company that can provide not only constant assistance with IT security, but also a specialized team that has complete knowledge of security . This company also needs to adopt efficient tools that help keep its business away from these digital problems.
The more prepared the MSP is, the better the chances of serving its customers efficiently, delivering not only quality service, but also cutting-edge resources to help companies stay protected.
Migrating from reactive to proactive IT: essential tips
As we can see throughout this article, the proactive action of IT Service Providers is essential to guarantee the protection and continuity of companies' activities . For this reason, the migration from reactive to proactive is essential.
In this sense, we understand that the key to proactive action by MSPs is the continuous monitoring of tools in a digital environment. Complete tools to guarantee more assertive control, avoiding failures and vulnerabilities present in the Network.
Real-time assessment is essential for the migration from a reactive system to proactive action by MSPs. This way, it is possible to identify threats and mitigate them before they cause serious problems for the company.
More than just correcting a problem, the MSP must be able to identify its origin and eliminate the vulnerability that led to the incident.
Service automation is also very important for these companies. Not only in terms of fault detection, but also to provide quality service.
Another very important aspect within this process is ensuring that your entire team is prepared to deal with these situations and aligned with the purpose of the service provided. In addition to using the tools offered for efficient management and monitoring, the team also needs to understand why this new operating model is a differentiator and can provide a more complete service. For this to be possible, it may be necessary to implement a solid information and instruction policy within the company.
The role of DNS Firewall in proactive IT
Now that the importance of continuous monitoring to ensure proactive action by MSPs is clear, we can understand how the DNS Firewall can help achieve this goal. Using this tool, it is possible to implement assertive monitoring of traffic carried out within the company , ensuring that threats are detected before they cause real problems.
In addition to cyber scams and considerably dangerous malware, data leakage is a problem that can cause countless losses for the organization . In addition to exposing confidential or confidential information, this leak also damages the organization's image in the market and consumers.
These problems, in addition to affecting profitability, also harm the competitive positioning and business growth . With the help of DNS Firewall it is possible to guarantee several benefits for both the IT Service Provider and its customers, such as:
Internet access control
In addition to adopting a internet access policy , it may also be necessary to implement an access control tool that helps your employees stay out of trouble.
OF DNS firewall helps block harmful pages, improve internet quality, reduce incidents related to malicious software and monitor the digital behavior of your employees.
Increased internet security
Many cyber attacks happen due to inappropriate user behavior within the digital environment . Avoiding access to certain types of content, such as entertainment pages, betting and gaming websites, social networks, among others, can help your company minimize these incidents and keep the digital environment even safer .
Although blocking certain types of content may seem unnecessary, we need to remember that the Cybercrime industry has one of the highest revenues on the market , highlighting the exponential increase in cyber attacks today.
Increased productivity
We know that it is natural for employees to end up losing focus and getting distracted by pages and content found on the internet. However, although it may seem harmless, this type of behavior causes great damage to the organization, mainly due to the drop in productivity.
The DNS Firewall , in addition to monitoring activities carried out in the digital environment, also allows websites considered unnecessary for workers' routines, avoiding wasted time and unproductivity.
Add value to the services offered
The better the resources offered by the IT Service Provider, the more valued it will be in the market. Solutions such as DNS Firewall demonstrate that the MSP has a solid security strategy aimed at protecting its customers' data.
As it is a security tool, DNS Firewall helps block harmful and unwanted pages , contributes to effective monitoring and applies page blocking in a predictive way. Additionally, it also provides detailed reports to demonstrate how your MSP is helping to protect and contribute to customers' operations.
As we have seen throughout this material, proactive action by MSPs can help establish a prominent role in the market and deliver increasingly complete solutions to consumers. Continuous monitoring allows for more effective and intelligent management of technological resources, helping companies to stay away from cyber attacks and avoiding the immense losses that these threats can cause.
