Network security is one of the most important aspects of a company's strategy, especially when dealing with MSPs. In a loose translation, MSP refers to a company of managed service providers , in other words: it is a company that provides IT solutions and services with a strong focus on preventing risks and increasing security.
The evolution of the market has made the outsourcing of certain tasks and services an efficient and excellent cost-benefit alternative. Within the technology sector, these companies are gaining more and more visibility due to their practicality and the benefits that can be delivered.
Check out this podcast about IT Outsourcing and understand why this modality is gaining more and more visibility in the market.
Due to the growing concern about the security and protection of data that is stored and used by companies (especially after the emergence of the General Data Protection Law ), it is necessary to adopt solutions that provide greater security for resources. Cyber attacks have increased considerably , highlighting the need to ensure greater protection for information.
In this sense, MSPs need to use the best tools available on the market that can guarantee network protection and data security . In practice, security problems can have a major negative impact on the productivity of these companies.
What is network security for MSP?
Consumers look to MSPs for a partnership that guarantees greater security for all resources that are used in a company's day-to-day operations . For this reason, it is necessary to establish practices and methodologies to protect the data that circulates through devices. In addition to providing a safer and more reliable exchange of information on networks.
Using resources, tools and practices focused on network security, MSPs are able to provide a complete service to prevent data leaks. Another great advantage offered by this type of service is the increase in worker productivity .
Security problems can cause unavailability of a company's networks and devices, hindering the smooth running of its activities . This factor can cause delays in the delivery of essential demands and impact your image in the market.
An efficient network security strategy includes not only the use of cutting-edge resources and tools, but also a total change in the mindset of everyone involved in these processes. It is the responsibility of all employees to understand their role in maintaining information security. In addition to ensuring that best practices are implemented on a daily basis, such as creating more secure passwords , for example.
Taking into account that MSPs are fully related to a company's technological resources, it is extremely important that they prioritize the security of a partner business's network and devices.
Investing in network security will add value and guarantee many benefits for MSPs, as we will see below:
Establishes a competitive differentiator in the market
Investing in security will help give your company an image as an expert in your sector. It is very important that your MSP invests in technological tools and resources that help to offer a quality service and provide greater security for its customers.
By developing and offering IT solutions aimed at identifying risks, mitigating threats and solving problems , it is necessary for these companies to offer the most complete solutions and be able to provide their customers with the best in security.
Network protection and security
In this sense, we need to understand that network protection and security is essential not only for your consumers but also for your own business . To provide the best security solutions, MSPs also need to establish a differentiated network security strategy.
Data leaks are one of the security problems that can affect your market position, in addition to damaging your image among consumers.
Greater growth for your business
Offering more efficient and complete security solutions will make your company stand out in the market. The more prepared your business is to guarantee the security of your consumers' information, the better your development and differentiation in the market will be.
This means that consumers who are completely satisfied with the service offered by your company will be able to recommend your business to other potential customers, contributing to your growth. One of the most valuable marketing strategies today is referrals made by customers who are completely satisfied with your services.
Factors that impact MSP productivity
When it comes to productivity, there are many aspects that can have a major impact on the smooth running of your activities. It is extremely important to guarantee the necessary resources and tools so that employees stay focused on what really matters to the business.
Below are the main factors that harm your productivity and prevent your company from growing according to your expectations and planning:
Technical problems
In a company that depends on technological tools to keep its activities up to date, technical problems can become real enemies of productivity. Currently, cyber attacks do not have a specific target and can victimize companies of all sizes and segments. Suffering from this type of threat can harm your activities and impact your productivity.
To avoid this type of problem, you need to have the correct tool to increase network security and keep your information protected . DDoS attacks, phishing , ransomware, data leaks, viruses and malware can hinder the smooth running of your activities and have a major impact on the productivity of your workers.
Waste of time
Although the internet is essential for carrying out most activities, it can also cause problems. This is because, even if your team is educated and guided, some employees may browse inappropriate content.
Social networks, entertainment websites, gaming and betting platforms, and even pornography, are accesses that hinder the performance of tasks and cause employees to stop focusing on what is most important for the business.
Lack of motivation and fatigue
We need to understand that our employees are fundamental parts of our business strategy. For this reason, it is essential to invest in the well-being and training of your employees.
Often, the drop in productivity is related to factors that are not observed by managers, such as communication problems, benefits offered, organizational climate and lack of investment in the employee himself. It is necessary to keep a close eye on these factors to ensure a motivated team to be able to deliver the demand expected by the company.
Network security: the secret to MSP productivity
When consumers are looking for an MSP to manage their IT services , one of the most important factors they look at is network security. There is no point in offering the best solutions and the best service if your business is not prepared to deal with today's main security threats.
Although there is great competition between MSPs in the current market, it is possible to stand out through security features that are not offered by competing companies. It is natural for consumers to carry out comparative research to determine which is the best business partner for their company, and if there are differences in terms of security, it is possible to reach a more competitive level.
The secret to MSP productivity with DNS Firewall
As we said previously, improper access can cause immense damage to your business. In addition to favoring the creation of points of vulnerability, this type of access also considerably harms your company's productivity.
The time that employees have available to carry out their activities ends up being wasted with inappropriate access, such as:
- Social media;
- Entertainment website;
- Streaming platforms;
- Betting sites;
- Gaming platforms;
- Pornographic content.
In addition to ensuring that your team stays focused on what's really important to your company, with the help of Lumiun DNS you can also block dangerous and harmful content that could cause problems. This way, your company will be able to more assertively combat the main threats to the security of its networks and the information stored by the business.
Therefore, choosing the right tool for your business can make all the difference in the growth of your business. Therefore, it is important to understand how security features can become differentiators in the market and ensure that more and more consumers look for the services offered by your business.
Stay focused on business growth while Lumiun DNS takes care of network security
There are countless cybersecurity solutions available on the market, but it is essential to make this choice with intelligence and strategy. Lumiun Lumiun DNS is a network security and protection platform that does not require hardware to function.
Offering excellent value for money, this tool adds an extra layer of security and features web content filters to ensure safer access.
Through this tool, your company will have specialized or customer support with analysts located in Brazil . The big advantage is that Lumiun DNS relies on the help of artificial intelligence to establish continuous access monitoring. In addition to blocking pages and resources according to your business needs, helping the company to stay away from the main security problems that affect the digital environment.
Sign up for the Starter Plan for free and learn how Lumiun DNS can transform your MSP’s digital security.
