When it comes to social media, Brazilians are almost a champion. Considering the number of hours spent on social networks, Brazilian users spend around 3 hours a day on this type of platform , placing them in second place on the list of countries that use this tool the most. In the work environment, this characteristic ends up causing a negative impact on productivity, resulting from the excessive use of social networks.
See which are the main social networks used in Brazil:
With the recent Covid 19 pandemic and the increase in workers working remotely, this number tends to become increasingly larger. We know that certain activities and functions depend on the use of cell phones during working hours, but this type of access ends up causing numerous problems for organizations, such as:
- Loss of productivity;
- Delay in delivering demands;
- Drop in profitability;
- Higher incidence of errors;
- Drop in quality;
- And even work accidents.
But how can a company effectively control the excessive use of social media during working hours? If your business wants to combat this problem and increase employee productivity , don't leave this article!
The negative impact of social networks on productivity
The lack of balance between social life and work has been a subject widely discussed and combated by managers of companies of all sizes. It is undeniable that the internet has brought us efficient solutions and tools to add even more value and practicality to our routine , but it also represents a big villain when it comes to productivity.
Improper access during working hours leads to a loss of productivity and causes employees to start delivering less and less during working hours. This is because this type of access causes employees to become distracted for long periods of time and stop carrying out activities that really contribute to their growth and the growth of the company.
We know that attacks of this type are common and routine for workers, as it is a way of relaxing and distracting themselves during breaks. However, when this access is carried out at times when the worker should be fully focused on essential business tasks , it results in serious problems for the company.
And these accesses have a ripple effect within the organization. Initially, few employees access social networks during working hours, but this behavior can be replicated by other employees and cause immense dissatisfaction within the work environment.
We must agree: if an employee is being overloaded by excess demand caused by the low productivity of a co-worker, this worker will be dissatisfied and may experience a drop in profitability.
In addition to social networks, there are other types of access that must be combated by the organization, such as entertainment websites, virtual stores, pornography, among others. However, with the growth of this type of platform, companies are facing difficulties in carrying out this control, resulting in major impacts on their results.
Unlike what was seen a few years ago, nowadays there is no distinction between the public that frequently accesses social networks . The growth of this type of platform has shown us that people of all ages and profiles use social networks constantly. The difference we can notice regarding the user profile is that younger people tend to use several social media platforms simultaneously , and this quantity is smaller among the older public.
The dynamic exchange of information provided by social networks has brought us several benefits, but it also causes immense damage to companies. Although many businesses have implemented a Mobile Internet Use Policy to determine the best behavior in the digital environment, these rules are often not followed by users.
Given this, companies need to seek more efficient training and tools to establish more assertive control over the pattern of use and the type of access that is carried out within the work environment.
Employees need to be trained and qualified to understand that using the internet incorrectly can cause problems for the business , and what their respective role is in maintaining security and delivering the demand required by the company.
Although controlling internet access seems like an extreme measure, it has shown in a practical way how carrying out this management can make a difference for companies. Having an access control tool will help keep your employees away from problems caused by excessive use of social media during working hours.
It is the objective of every organization to ensure that its employees have greater productivity and are able to contribute efficiently to the growth of the business. As much as the internet is essential for carrying out activities in the workplace, it needs to be used intelligently and strategically.
5 tips that will help you deal with excessive use of social media in the company
The internet access policy is the first step to ensuring that your employees understand the importance of consciously using this valuable resource.
Your team must be committed and responsible for their role in meeting the needs of the business and the team . Your team needs to be engaged and understand how they can impact the company's dynamics, from the simplest habits, such as creating secure passwords, to the need to use more specific tools for business security.
Furthermore, it is also essential that the company implements some measures to help combat the excessive use of social networks during working hours . Here are some tips we have prepared for you:
1- If it is not possible to eliminate, focus on what is relevant
There are some companies that need to use certain social networks to maintain their activities. With this in mind, it is necessary to use access control tools so that only employees who need this type of tool have access within the company.
This way, managers can avoid misuse and ensure that employees who do not need social networks during this period do not use this type of access.
2- Disable notifications
It is common for social networks to send notifications through the screen of mobile devices or even by email. This type of alert ends up acting as a trigger for employees to access social media and end up wasting a lot of time on these platforms.
Disabling notifications helps to avoid this “temptation” and contributes to combating excessive use of social networks during working hours.
3- Implement an awareness policy
It is important that employees understand their role in maintaining productivity and growing the business. An awareness policy will help your team understand why this type of access represents a risk and how it can harm not only the smooth running of activities, but also the growth of this employee within the company.
4- Help your employees separate their personal life from their work life
The biggest cause of excessive use of social media during working hours is related to the lack of balance between personal and professional life. It is necessary to understand whether your employees are motivated and satisfied with the work environment and the activity they carry out.
The more engaged your team is, the more focused it will remain on the activities that are really important to the business . It is important that your employees have clear and achievable objectives within your organization so that they can maintain their focus on what is essential.
5- Internet access control
Although it may seem like a very drastic measure, controlling internet access can help your team stay more focused on what is most important to the company. Having an access control tool can help your employees maintain productivity and guarantee the quality of the service provided.
There are countless traps on the internet that can cause even bigger problems than just loss of productivity, such as data leaks and interruption of your activities. This tool could be all your company needs to avoid these obstacles.
Find a tool that can help you
There are several tools on the market aimed at controlling activities in the digital environment. However, not every tool can deliver the practicality and efficiency that your company needs. It is necessary to have an easy-to-use and intuitive resource that helps your manager carry out this control efficiently.
Lumiun has developed exclusive tools to provide quality control to monitor access within the business. Through tools such as Lumiun Box and Lumiun DNS , you have assertive and effective control over the type of access carried out within your company, helping to increase productivity and avoid the main cyber threats that surround the digital environment.
Contact us to find out which is the best tool to meet your business needs . Lumiun has a highly specialized team ready to help meet your company's needs.
