Much has been said about artificial intelligence and how it can transform our reality in the coming years. One of the biggest debates taking place today concerns the transformation that this technology will bring to the work environment and the way in which certain professions may be impacted.
When it comes to digital security, this discussion becomes even more intensified. This is because the growth of the Chat GPT platform has brought with it some questions regarding the privacy of the information provided to the platform. A recent leak of data from users of this platform caused some astonishment among experts.
In this sense, the question arises: how can artificial intelligence affect cybersecurity within your company?
Artificial intelligence: what is it?
Since recent years, artificial intelligence has occupied a prominent position, being one of the most discussed topics in the technology sector. This technological advance consists of a system that can simulate the innate intelligence of human beings , carrying out activities, developing solutions and even answering questions.
Unlike the way technology was previously developed, artificial intelligence does not need specific programming of orders . Since this technology consists of an immeasurable database system, enabling an autonomous decision-making process.
Artificial intelligence has been developed for decades, and has seen one of its biggest advances in recent years. Which was only possible thanks to the development and improvement of other technologies , such as cloud computing and Big Data.
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These resources allowed artificial intelligence to develop its ability to learn like a human being, within the purposes for which it was developed. Although many tests are still being carried out, it is already being applied in different ways today.
Applications of Artificial Intelligence
Many people believe that artificial intelligence has not yet made a real impact on our reality. However, we can cite several examples of how artificial intelligence has been used by companies , such as streaming services.
For example, Netflix, the largest streaming platform used today. To keep users connected for longer and watching their content, the platform's systems use artificial intelligence and machine learning to recommend specific content , according to user patterns and preferences from previous searches.
Artificial intelligence collects data and carries out a dynamic study of what that specific user is watching and what can help them stay connected to the platform , recommending films and providing personalized suggestions. Netflix also uses artificial intelligence to differentiate thumbnail images, identify possible locations for new productions and contribute to the post-production process. Thus delivering greater quality for the content presented.
This also happens on music platforms, such as Spotify. Recently the platform released the beta version of “DJ X”, an artificial intelligence tool for creating playlists . Although it is not yet used in Brazil, this tool is already available in 50 countries, bringing a modern solution for suggesting new songs.
This tool was developed to study the user and adapt choices according to the particular tastes and expectations of whoever is listening. This solution has pleased many users, but it still has some flaws and has points for improvement to be explored.
Impact of artificial intelligence on the job market
As previously stated, artificial intelligence is having a major impact on the job market , transforming some professions and changing the way certain tasks are performed. The industry, for example, relies on the help of technology and artificial intelligence to bring automation and intelligence to its processes.
In the business sector, artificial intelligence has been contributing to the automation of customer service and improving the user experience . While on the one hand this technology is putting an end to the carrying out of certain operational activities by human labor, it also creates job opportunities for technological sectors and professionals in the area.
When used appropriately, artificial intelligence allows the optimization of worker productivity during working hours and increased efficiency. Furthermore, it is necessary to pay attention to another factor: access to artificial intelligence platforms during working hours, which can represent a great risk for companies.
Benefits and challenges of using artificial intelligence in the corporate environment
Artificial intelligence can be used efficiently within the corporate environment and bring many benefits to this sector, as we will see below:
Optimization of the decision-making process
Artificial intelligence enables the collection of valuable data and accurate analysis of this information . Thanks to this technology, it is possible to generate performance reports according to the indicators used by companies.
The more data is collected, the more complete the decision-making process will be and, consequently, the strategic evolution of the business. Using this data, a complete analysis will be carried out to help identify errors and prevent risks within the organization.
Process automation
Process automation is one of the most valuable benefits of using artificial intelligence within companies. By helping the company direct its efforts to more important tasks that require human labor as a priority.
Among the tasks that can be automated we can mention:
- Stock management;
- Entry and exit control;
- Documents emission;
- Maintenance process monitoring;
- Validation of documents;
- And much more.
Contributes to the marketing and dissemination of the company's activities and services
Due to the competitiveness present in the current market, companies need to constantly invest in marketing strategies and ways to deliver their product or service to consumers. Artificial intelligence is a valuable strategy for mapping trends and data about the company's target audience.
This way, the business will be able to direct its marketing strategies more intelligently. With this, the company will be able to ensure that these approaches are able to deliver increasingly interesting results.
Customer service
Many companies have been using chatbots , which are service-oriented robots based on artificial intelligence. Thanks to the development of artificial intelligence, these robots are able to learn from consumer behavior and improve their service process.
Artificial intelligence allows companies to optimize the user experience and ensure positive customer perception of the brand. Of course, when necessary, these services can be forwarded to a real attendant.
Artificial intelligence in the job market: and the impact on digital security
As seen previously, artificial intelligence is a technology that can significantly impact the current job market. This is because this tool can replace certain activities carried out by humans but also opens up opportunities for other professions.
Artificial intelligence can also be used to improve security tools aimed at protecting data within companies. Since this feature allows constant learning, security tools that rely on artificial intelligence guarantee more adequate protection in the face of evolving cyber threats.
On the other hand, we also need to see artificial intelligence from the employees' point of view. Artificial intelligence platforms such as GPT chat have been gaining more and more users due to the ease provided by this feature.
However, many users end up providing confidential data within this platform, putting the confidentiality of a company's information at risk. For this reason, it is very important that employees know how to use these tools intelligently so as not to cause vulnerabilities for the business.
Impact on employee productivity with the use of AI
As already mentioned in this material, artificial intelligence can contribute to increasing workers' productivity from the moment it is used to more efficiently direct the tasks carried out on a daily basis. Process automation helps bring more focus to employees and stimulates innovation within the company.
However, the indiscriminate use of these tools can also cause some harm. As interesting and fun as it is to interact with these platforms, it is essential that employees diligently use internet access during working hours.
It is also important to mention that sending confidential information on platforms that are not necessary to carry out the company's activities can cause major problems for the business. Recently there was a major data leak from users accessing the ChatGPT platform, putting the confidentiality of their information at risk and encouraging scams.
Commercial data leak using artificial intelligence
At the same time, artificial intelligence can be implemented to favor and complement the workforce within a company. It can also be implemented to contribute to the optimization of protection resources.
Some security tools already rely on artificial intelligence to monitor and ensure that cyber threats are blocked.
We need to understand that when we talk about artificial intelligence we are not only referring to that platform that is being used massively, but also about the way in which this technology is used to bring greater protection to data . It is very important that employees understand the importance of safe behavior on the internet to avoid problems for the company.
Leakage of confidential data using ChatGPT at work
The recent data leak from GPT chat users highlighted the need for employee awareness. This is because your personal data and access credentials can be diverted, causing numerous problems for a company.
Recently, Samsung confirmed three data leaks from employees who used GPT chat to handle confidential information . These leaks meant that the company needed to alert its employees about the use of artificial intelligence during working hours, especially in relation to GPT chat.
After this incident, the South Korean company had to block access to this tool in certain sectors to avoid problems caused by the indiscriminate use of this resource. This fact demonstrated that even large companies can suffer from cyber attacks related to artificial intelligence even though they have security tools to block cyber threats.
Artificial intelligence as an ally in data security
AI as a technology can be used to optimize security tools aimed at data protection. An example of this is Lumiun DNS . This technology allowed for a more intelligent detection process and more effective threat monitoring of the tool.
We need to understand that artificial intelligence is not limited to GPT Chat, which is freely accessible on the internet. This technology brought numerous benefits to various market sectors and ensured that many security tools could learn as new threats developed.
For this reason, artificial intelligence is one of the most important resources today and could bring countless benefits to digital security . The more prepared your company is and the security tools used, the easier it will be to prepare for and avoid threats implemented by cybercriminals.
Machine learning in identifying and preventing threats
The ability to learn as it develops has made AI one of the most effective resources for preventing threats. Since cybercriminals constantly develop strategies to divert information, the more prepared your security tool is, the more protected your information will be.
With the help of algorithms and precise data, machine learning solutions are constantly fed so that their performance is optimized. This way, the tools can identify behaviors and adapt according to the access patterns that are carried out.
Face ID authentication
One of the biggest problems for information security within companies is the access patterns that are carried out by users. It is very important that the company has tools that help control access and prevent unauthorized users from having contact with confidential data.
An example of applying AI is improving the authentication process. Artificial intelligence can be combined with other resources to create a Face ID identification tool . This way, only employees legitimately authorized by the company will have access, preventing the viewing and use of confidential data by unauthorized personnel.
Content filter via DNS
Artificial intelligence (AI) is playing a revolutionary role in DNS content filtering solutions, redefining the way we protect our networks and data.
With the power of AI, these solutions are capable of performing real-time analysis of all network traffic, predictively identifying and blocking cyber threats . AI is powered by vast databases and advanced algorithms that enable the detection of suspicious patterns, identifying malicious websites, phishing, malware and other potential threats in a matter of milliseconds.
Furthermore, artificial intelligence is not limited to simply blocking known threats. It is able to continually learn from new data and behaviors, becoming more effective over time. This means that even in the face of emerging and unknown threats, AI can adapt its defense strategies.
The result is an additional layer of security that provides proactive protection against ever-evolving cyber threats, making DNS content filtering solutions like Lumiun DNS an essential choice for protecting critical networks and data. With AI, we not only react to threats, but also anticipate them, strengthening our digital security posture.
