The current market is increasingly competitive, causing businesses to look for smarter and more optimized ways to secure their space. In order to meet the growing demands of consumers and partners, it is essential that companies adopt strategies to increase their productivity .
With the need to stay connected to ensure business continuity, productivity on the internet has become a fundamental aspect for those looking for a better positioning in the market.
Therefore, managers need to keep in mind that, although the internet is a fundamental resource, it also represents a major trap for employees.
Improper access to social networks, entertainment pages, online stores, among others, means that the time available to carry out tasks that are truly essential for the business is considerably compromised.
How to define what “productivity” is?
Based on a literal concept, productivity refers to the result of what is effectively productive . In other words: it consists of the result that a person or equipment delivers using the resources available to do so. In the corporate environment, productivity is directly related to the profitability of a company, as it is linked to production efficiency, whether of employees or available equipment.
Within a company, productivity is the keyword, and all demands and processes revolve around how much will be delivered. Low productivity is easily noticed through the results obtained. In this sense, productivity should be seen as planning tasks in order to deliver superior results. To better understand the impact of planning on the company's results, check out this video:
To be able to determine if there is a productivity problem , and if everything is as expected, managers must use appropriate methods and tools. But how to achieve this result?
How to measure productivity on the internet?
Productivity indicators are widely used to determine whether employees' performance on the internet is within the company's goals .
Below are some indicators that can be applied to discover whether the time spent by workers on the internet is impacting business results.
Access time control
All workers have a pre-determined amount of time to carry out all day-to-day activities, thus ensuring that the company is able to maintain the continuity of its services. To ensure that this time is used correctly, managers can use resources and tools that help them know how much of the available time is actually being used for business needs.
Interaction time
With digital transformation, it has become practically impossible to find a business that does not completely depend on the internet to stay running. For this reason, interaction between workers is increasingly taking a backseat. Because of this, employee motivation can be negatively impacted , and consequently, their productivity . It is important to know how interaction and communication happens between teams and find ways to encourage this contact.
Setting deadlines and goals
Knowing what needs to be done and how quickly it needs to be delivered helps employees to organize themselves better and bring more productivity to their routine. The more information is available, the clearer each person's role will be . With this, managers will be able to know how each employee's internet productivity is, and from there, stipulate possible strategies to optimize results.
Increasing productivity on the internet
To help you stimulate your workers' internet productivity, we've brought you some valuable tips, such as:
1. Provide the necessary tools
The better the infrastructure available for activities to be carried out with quality, the greater the productivity of workers on the internet . Imagine the following scenario: during the day, the systems and tools used experience constant failures and crashes. In this waiting process, employees may end up losing focus and getting distracted by social networks, entertainment pages, e-commerce, among other internet traps. Furthermore, slowness or crashes can cause stress, not only between the employee and the machine, but among employees who need tasks from others to perform theirs, making the problem a “snowball” and wasting productivity in various sectors. .
2. Remove everything that can harm internet productivity
As we saw previously, the internet is an environment full of distractions and traps that can consume a lot of the time available for company activities. These traps, in addition to harming productivity, also represent a major threat to business security. Disguised as fake links and malicious emails, cybercriminals end up finding loopholes and invading systems, stealing information and harming the availability of services.
3. Use time management methods and tools on the internet
Time management is a control tool that can help optimize an organization's productivity. Investing in more efficient methods and strategies can help provide a more dynamic and productive routine . It is important to know what delivers results and which practices are not very efficient for the business objectives.
4. Ensure a practical and efficient communication channel
Even with continuous internet connection, communication within a business can often become confusing and unclear. To avoid these problems and others, it is important that employees have more efficient communication channels available. Through this tool, communication between teams and employees can become more practical and transparent, in order to bring more focus and increase productivity on the internet.
5. Have an access control tool
With so many traps and distractions in the online environment, having an intelligent system to block and control internet access is a very strategic decision. Through this resource, it is possible to help employees stay focused on activities that are really important to the company.
With the correct tool, managers will be able to more assertively and efficiently control the way in which the company's internet is being used by employees. In addition to threats to the company's security, improper access (to entertainment sites, social networks, inappropriate content, among others) ends up causing a major drop in productivity. This type of control can guarantee several benefits, such as:
- Increased protection against threats present in the online environment;
- Lower risk of data loss and information leakage
- Less waste of time on the internet;
- Greater productivity;
- Improving the quality of results ;
- Less need for equipment maintenance ;
- More realistic information about internet use;
- And much more.
To do this, it is important to have one of the best tools available on the market, the Lumiun Box . This tool was specially developed to bring more efficiency and productivity to your business. Being a cloud-based solution, it is a very reliable resource and guarantees more optimized control of access carried out by employees.
Why invest in productivity on the internet?
Just like any other resource provided by the company, the internet must be used strategically and efficiently . Contrary to popular belief, controlling how the internet is used by employees is not a negative thing . It is a way of ensuring that the company's resources are used efficiently to guarantee the best results.
The more strategic the practices implemented by managers, the greater the organization's possibility of growth. Productivity on the internet should be seen as something to be worked on continuously within a business.
